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SOCIAL MEDIA SAMPLES: HARRY POTTER ALLIANCE
These are samples I have written under my four beats- campaigns, chapters, merch, and Granger Leadership Academy- as a copywriter for the HPA. I have had the opportunity to write for three platforms, Twitter, Facebook and Tumblr. The samples shown are the ones I consider my best work.
SOCIAL MEDIA SAMPLES: BRIGHT LIGHTS
These are a few of my Social Media samples from my Summer 2016 Social Media internship. During my time there I had a chance to write copy and take pictures for Facebook, Twitter and Instagram. Engagement increased by 150% due to the real time posts from the camp and the 50th anniversary videos.
SOCIAL MEDIA SAMPLES: IIAN
These are samples I have written during my summer and fall internships at IIAN in 2016. During my time at IIAN I increased engagement by 75% and following on all platforms by 100 individuals. In addition, I created the language and style consistency for social media.
WE NEED TO TALK ABOUT GENDER AND DIVERSITY
This article was published in a student curated website called Behind the Spin in London, England. It was written and submitted for publication after I went to a class discussion at CIPR in London. There we discussed something that I personally had not experienced in my experience as a student, a discussion on the lack of diversity in PR. In addition to that, CIPR presented us with a plan on how they planned to tackle the problem.
NEWSLETTER
This Newsletter was for a UNL PRSSA Alumni outreach program beginning in the fall of 2016. For this newsletter, I formatted, designed the header, and the where are they now articles. In addition, I used this experience to act as a project manager and organize each of our deadlines and delegate work out to the members of PRSSA.
YOUNG ONES COMPETITION
Violence is Violence was a campaign created at the University of Arts London with a team of six students. The campaign aimed to change the stigma surrounding domestic violence in men by making it okay to talk about and even trendy to advocate for. The campaign's main tactic was a shop window on Oxford Street in London, England that would use mannequins to depict these violent acts.
SOCIAL MEDIA PRESENTATION
This presentation was given to the Independent Insurance Agents of Nebraska board of directors as an update to social media efforts at IIAN. Contains analytics and social media summaries for a general audience.
FEATURE STORY: ALUMNUS BEN KREIMER
This was a feature story written for the UNL CoJMC Today newsletter and for the CoJMC website on Alumnus Ben Kreimer.
BLOG POST: REMEMBER YOUR AUDIENCE
This was a blog post created for my internship at the Independent Insurance Agents of Nebraska. It was a blog post to address Insurance Agents in Nebraska who run their own social media. After interacting with them for three months, I noticed a trend that they were typically not posting consumer facing content. This blog post was released via social media and as a part of biweekly email marketing materials.
PRESS RELEASE
This press release was written for practice in the Fall of 2016 PR Techniques class. The goal of the press release was to help the UNL Scarlet Guard and the Nebraska Community Blood Bank communicate with more people who are willing to donate blood.
SITUATIONAL ANALYSIS
This situational analysis was my final project for my Strategic Planning class in the summer of 2015. While taking this class I learned about strategy for both public relations and advertising and how to plan a campaign.
To discuss the projects I have worked on, contact me today.