HELLO THERE! I'M KARLEY POWELL
COVER STATEMENT
My Ambitions
Passionate and driven, I'm always looking for the next great learning opportunity on my path to becoming an advertising or public relations professional. I am currently looking for internships across the country and would love to learn and grow in this industry by learning from a variety of different backgrounds and companies.
ABOUT KARLEY
A writing, travel addicted, Harry Potter obsessed, dog lover and intern.
Hello! I'm Karley Powell an Advertising and Public Relations major and an English and Women's and Gender Studies minors from the University of Nebraska- Lincoln planning to graduate in May 2018. In the spring of 2016, I studied abroad in my favorite city in the world, London, England. I enjoyed every moment of my time abroad and learned so much about myself, the world, as well as public relations from across the pond.
In my spare time, I enjoy writing, reading, and traveling. I have been writing in my free time since I wrote my first story at the age of five. I love to express myself through writing and to get lost in the world of plots and characters. My dream is to one day work in public relations or advertising by day, and to write novels by night. I am ambitious and strive to do my best at everything I commit to. I pride myself in completing high quality work and I hold myself to an extremely high standard. If you'd like to learn more about me, check out my social media and my blog!
EXPERIENCE
My Roles & Responsibilities
SOCIAL IMPACT INTERN, WEBER SHANDWICK
June 2017 - July 2017
Researched, strategized and helped with media relations on sustainability and corporate social responsibility public relations campaigns for brands including Nespresso, Diamond Producers Association, InterContinental Hotels Group and Bayer.
Helped with media relations and research with national and international non-profit organizations including The Craig Newmark Foundation and the Ronald McDonald House New York.
Winner of the 2017 intern pitch competition
VOLUNTEER SOCIAL MEDIA COPYWRITER, HARRY POTTER ALLIANCE
December 2016 - Present
- Write draft copy for social media platforms.
- Assisting with copywriting for other projects in the Campaigns Department
SPECIAL PROJECTS DIRECTOR, UNL PRSSA
November 2016 - Present
Coordinates chapter projects and fundraising activities
Review incoming project proposals, develop timelines and communicate with clients
Coordinates events such as holiday social
COMMUNICATIONS INTERN, INDEPENDENT INSURANCE AGENTS OF NEBRASKA
May 2016 - November 2016
Helped to develop a cohesive marketing strategy and manage social media. Including content review, creation, and curation using Hootsuite.
Blog creation and management.
Newsletter creation and writing using constant contact
Creation of a social media toolkit and additional consultations to assist independent insurance agencies across Nebraska set up social media accounts for their agencies.
SOCIAL MEDIA INTERN, BRIGHT LIGHTS
June 2016 - July 2016
Create and post social media content. Produce copy, photos, and videos to post on Facebook, Twitter, and Instagram.
MEDIA TRACKING ASSISTANT, SWANSON RUSSELL
January 2015 - December 2015
Duties included compiling reports of data from various news outlets, both online and in print, to give quantitative as well as qualitative information to clients. In addition, I worked with programs such as Cision and Quantcast to obtain numbers for the reports.
ADVERTISING AND PUBLIC RELATIONS LEARNING COMMUNITY MENTOR, UNL HOUSING
August 2015 - December 2015
Organized and lead group events and activities.
Advised and guided freshmen.
ACTIVITIES
Organizations and Positions Held
PUBLIC RELATIONS STUDENT SOCIETY OF AMERICA
August 2014-Present
Special Projects Director
Arbor Day Project 2014-2015, to create awareness among students of the shade grown coffee sold on campus and to share the benefits of consuming shade grown coffee.
Star Chapter 2014 and 2016
NEBRASKA WOMEN'S LEADERSHIP NETWORK
January 2015 - Present
The Nebraska Women's Leadership Network promotes the growth and education of women and creates a nationwide network of female leaders with ties to the University of Nebraska-Lincoln.
COLLEGE OF JOURNALISM AND MASS COMMUNICATIONS STUDENT ADVISORY BOARD
August 2016 - Present
President and Communications Chair
The student advisory board works with the dean to promote educational quality in the college. Members relay students’ opinions and concerns to the college administration and help keep students informed about college issues.
AD CLUB
August 2016- Present
AAF Membership
Work on real projects and develop professional connections in the advertising industry.
BATEMAN COMPETITION TEAM
August 2016 - Present (ends May 2017)
Project Manager
Created a campaign for the Campaign to Change Direction called Redirect the Conversation. The goal of the campaign was to change the culture of mental health on UNL's campus. This campaign was a top 3 national finalist.
EDUCATIONAL EXPERIENCE
What I’ve Learned
UNIVERSITY OF NEBRASKA LINCOLN
2014-2018 (expected)
Advertising and Public Relations Major and English and Women's and Gender Studies minors.
Relevant Courses:
International Public Relations
Social Media Theory
PR Techniques
Graphic and Web Design
Strategic Development
Intro to Advertising and Public Relations
UNIVERSITY OF THE ARTS LONDON: LONDON COLLEGE OF COMMUNICATION
Study Abroad Spring 2015
Public Relations Course
Relevant Courses:
Media Relations and Social Media
Collaborative Project
PR Professionalism
Investigating Contemporary Communications
